In 2009, recognizing the growing demand for quality food in the UAE and an increase in health-conscious consumers, The Cordinal Group also set up a division dedicated to exploring opportunities in the food and beverage sector. Operating under the name ‘New York Foods’, the division currently consists of several Subway franchises across the United Arab Emirates, and is also constantly exploring new concepts.

This business division is run by the chairman’s daughter, Mrs. Priyanka M. Ramchandani, co-director of the Cordinal Group. Holding an Msc in Management & Strategy from the London School of Economics, Priyanka has worked at the core of the family business since 2008 and was a driving force in establishing the Cordinal F&B division. An enthusiastic foodie, she enjoys exploring tastes from around the world. Having grown up in the Middle East, she studied the growing market of health-conscious consumers, seeing a gap for consumers with a fast-paced lifestyle. The international franchise, Subway, fits this gap perfectly. An undisputed leader internationally in the F&B segment, Subway provides a variety of great tasting, nutritious food choices while reducing the environmental footprint and creating a positive influence in the communities, fitting perfectly with the Cordinal Group’s ethos.

Our first Subway franchise store opened its doors in 2010 in Motor City, Dubai. Since then, we have sub franchised and opened several Subway outlets across the Emirates. Having understood the franchise model, we are looking for additional franchise locations across the UAE, as well as exploring other opportunities in the F&B sector.